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Braze CRM Marketing Specialist

  • Media
  • City of London, UK
  • £45k - £70k
  • Braze
  • Crm
  • Subscriptions
  • Automation

Job Description

Are you a hands-on, experienced Braze CRM Specialist?
Are you comfortable with segmentation & automation whilst competent using performance data?
Experience of driving conversion to subscriptions would be highly desirable.


About the role
We’re hiring a specialist-level Braze marketer to run customer email communications and on-site/website journeys for our prize draw product. Customers can enter as a one-off or subscribe (automatic monthly payment). Your goal is to use smart segmentation, persuasive messaging, and well-built journeys to increase subscription conversion from one-off entrants while protecting customer trust and brand quality.
You’ll be hands-on in Braze—building Canvases, launching campaigns, testing, and using performance data to iterate.

Key responsibilities
  • Build and optimize Braze Canvases and campaigns that move customers from one-off entry → subscriber.
  • Create lifecycle journeys across key moments: onboarding, post-entry, reminders, renewal nudges, churn prevention, win-back/reactivation.
  • Set up and maintain segmentation using behavioural and transactional signals (entry history, engagement, frequency, recency, intent).
  • Write and iterate email copy (subject lines, body, CTAs) with strong marketing sensibility and conversion focus.
  • Personalize messaging using Braze attributes, events, and templating (e.g., Liquid, dynamic content).
  • Run A/B tests (messaging, timing, cadence, offer framing, journey logic); document learnings and roll out improvements.
  • Monitor and report on performance: subscription conversion, engagement, deliverability metrics, churn/retention signals.
  • Collaborate with product/data/engineering to ensure tracking and customer data support targeting and measurement.
  • Own campaign QA: links, tracking parameters, rendering, compliance, and best-practice list hygiene.

Requirements
  • 2–4+ years’ hands-on experience with Braze (segmentation, Campaigns, Canvases, reporting).
  • Strong understanding of lifecycle marketing and conversion journeys.
  • Confident working with data and metrics; able to translate analysis into clear actions.
  • Strong copywriting and messaging instincts (value framing, clarity, CTA discipline).
  • Comfortable juggling multiple campaigns and priorities with great attention to detail.

Nice to have
  • Experience driving conversion to subscriptions (one-off → recurring revenue).
  • Familiarity with deliverability basics (spam rates, unsubscribe management, sender reputation).
  • Experience working with event tracking/tools (GA4, Mixpanel, Amplitude) or data warehouses.
  • Exposure to on-site personalization or multi-channel orchestration beyond email.

What success looks like
  • Measurable lift in subscription conversion from one-off customers.
  • Strong engagement without harming deliverability (healthy unsubscribe/spam complaint rates).
  • A consistent testing cadence with documented learnings and continuous iteration.
  • Clean, scalable segments and journeys that can expand with product growth