Job Description

• Prospecting & Lead Generation: Research and identify potential advertisers, ensuring a steady stream of qualified leads. Initiate contact through warm/ cold outreach to obtain meetings to build a robust sales pipeline.
• Consultative Selling: Understand client objectives and challenges to propose tailored advertising solutions that deliver measurable ROI. Build trust through strong questioning techniques and a problem-solving approach.
• Negotiation & Closing Deals: Facilitate contract negotiations, ensuring agreements satisfy both client needs and company goals. Ensure all aspects of the deal, from pricing to deliverables, are clearly defined.
• Pipeline Management: Use CRM tools to monitor leads, track progress, and maintain up-to-date records on prospects, renewals, and client interactions.
• Achieving Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales goals through effective planning, execution, and follow-up.

• Media Planning & Buying: Understand how agencies allocate budgets across channels, identifying opportunities for our offering to feature on OOH plans.
• Performance Metrics & ROI: Clearly articulate key metrics like impressions, reach, frequency, and dwell time, helping clients measure the impact of their campaigns.
• Market Awareness: Stay informed about trends in OOH advertising, and how Gen Z & Student Gen Z interests, brand preferences and values are evolving.

• Competitor & Brand Awareness: Track competitor activities and use insights to position us strategically. Stay updated on client industries, product launches, and market challenges to provide relevant solutions.

• Account Management: Develop and maintain long-term relationships with advertisers, ensuring repeat business and upselling opportunities. Act as a trusted advisor to key stakeholders.
• Stakeholder Engagement: Regularly engage with media agencies, OOH agencies, and direct clients to build rapport and ensure alignment with their campaign goals.
• Persuasion & Influence: Present compelling arguments and evidence to convince clients of the value and impact of our offerings, adapting strategies to different decision-makers based on their personas and preferences.

• Storytelling & Pitching: Develop compelling sales presentations and proposals that highlight our unique value proposition, backed by audience data and campaign success stories.
• Data-Driven Selling: Leverage analytics and audience insights to craft persuasive sales arguments and demonstrate the effectiveness of OOH advertising.
• Public Speaking: Deliver impactful presentations to clients and agency teams, effectively communicating our capabilities with confidence and precision.

• CRM Proficiency: Utilize platforms like DMT (internal Booking System) and Monday.com for task management, pipeline management, and client relationship management, ensuring efficiency and accuracy.
• Report Analysis: Analyse sales figures and historical sales reports to uncover insights, identify trends, and pinpoint growth opportunities.
• Forecasting: Provide weekly sales forecasts based on pipeline activity, campaign value, and market conditions to inform leadership and planning.
• Competency with Microsoft office: Utilising Excel, PowerPoint and Word to complete daily sales tasks.  Canva skills a bonus.

• Handling Objections: Address client concerns and objections effectively, refining approaches to secure positive outcomes.
• Time Management: Prioritize tasks across multiple clients, campaigns, and deadlines, ensuring timely follow-up and post-campaign evaluations.
• Continuous Learning: Regularly update industry knowledge and explore resources to refine sales skills and techniques and stay ahead of market trends.