Job Description

This is an exciting opportunity to join our friendly and supporting team and begin your career in the exciting media & advertising industry, forging key relationships with the UK’s top media agencies, out-of-home specialists and blue chip brands, within a fast-growing and free thinking business.

We’re looking for a dedicated and personable Business Development Executive to join our growing team.

Key Responsibilities:

1. Sales & Negotiation
• Prospecting & Lead Generation: Research and identify potential advertisers, ensuring a steady stream of qualified leads. Initiate contact through warm/ cold outreach to obtain meetings to build a robust sales pipeline.
• Consultative Selling: Understand client objectives and challenges to propose tailored advertising solutions that deliver measurable ROI. Build trust through strong questioning techniques and a problem-solving approach.
• Negotiation & Closing Deals: Facilitate contract negotiations, ensuring agreements satisfy both client needs and company goals. Ensure all aspects of the deal, from pricing to deliverables, are clearly defined.
• Pipeline Management: Use CRM tools to monitor leads, track progress, and maintain up-to-date records on prospects, renewals, and client interactions.
• Achieving Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales goals through effective planning, execution, and follow-up.

2. Industry & Product Knowledge
• Media Planning & Buying: Understand how agencies allocate budgets across channels, identifying opportunities offering to feature on OOH plans.
• Performance Metrics & ROI: Clearly articulate key metrics like impressions, reach, frequency, and dwell time, helping clients measure the impact of their campaigns.
• Market Awareness: Stay informed about trends in OOH advertising, and how Gen Z & Student Gen Z interests, brand preferences and values are evolving.
 Competitor & Brand Awareness: Track competitor activities and use insights to position E24 strategically. Stay updated on client industries, product launches, and market challenges to provide relevant solutions.

3. Client Relationship Management
• Account Management: Develop and maintain long-term relationships with advertisers, ensuring repeat business and upselling opportunities. Act as a trusted advisor to key stakeholders.
• Stakeholder Engagement: Regularly engage with media agencies, OOH agencies, and direct clients to build rapport and ensure alignment with their campaign goals.
• Persuasion & Influence: Present compelling arguments and evidence to convince clients of the value and impact of  offerings, adapting strategies to different decision-makers based on their personas and preferences.
4. Communication & Presentation Skills
• Storytelling & Pitching: Develop compelling sales presentations and proposals that highlight E24’s unique value proposition, backed by audience data and campaign success stories.
• Data-Driven Selling: Leverage analytics and audience insights to craft persuasive sales arguments and demonstrate the effectiveness of OOH advertising.
• Public Speaking: Deliver impactful presentations to clients and agency teams, effectively communicating E24’s capabilities with confidence and precision.

5. Technical & Analytical Skills
• CRM Proficiency: Utilize platforms like DMT (internal Booking System) and Monday.com for task management, pipeline management, and client relationship management, ensuring efficiency and accuracy.
• Report Analysis: Analyse sales figures and historical sales reports to uncover insights, identify trends, and pinpoint growth opportunities.
• Forecasting: Provide weekly sales forecasts based on pipeline activity, campaign value, and market conditions to inform leadership and planning.
• Competency with Microsoft office: Utilising Excel, PowerPoint and Word to complete daily sales tasks. Canva skills a bonus.

6. Resilience & Adaptability
• Handling Objections: Address client concerns and objections effectively, refining approaches to secure positive outcomes.
• Time Management: Prioritize tasks across multiple clients, campaigns, and deadlines, ensuring timely follow-up and post-campaign evaluations.
• Continuous Learning: Regularly update industry knowledge and explore resources to refine sales skills and techniques and stay ahead of market trends.